![]() ![]() it not only attracts and directs the recipient's attention toward the CTA but also encourages them to take the desired action to land on the intended page. Pair GIFs with a CTA (Postable)Ī simple but the best way to insert a GIF is to use it with a CTA purposefully. However, we have locked the seven best ways to use GIFs in email. Therefore, marketers can use multiple email templates to their best advantage to insert the GIF. When played correctly, the subscriber’s desire to click on the CTA increases by a whopping 80%. To view the animated GIF in Outlook, click 'Ok' in the pop-up box!ħ Best practices to use animated GIFs in email.Choose Message > Actions > View in the browser from the message window.But it can be checked too in the following ways. Viewers can view the GIF in the browser.Click on the 'insert' button to place the GIF in your email.You need to select Insert>Pictures in the message window to insert a picture.Click on Home>New Email to create a new email.Insert GIF in the email by dragging and dropping it into the compose box.If a GIF is not saved on your computer, get the URL and paste it into the Web Address (URL) instead of uploading the file.Choose Inline to display your GIF in your e-mail.Click on 'Upload' and then 'Insert photo in your Gmail account.'.Before we move forward revealing the best practices, we have identified how a GIF is used in an email. #Upload gifox to twitter how toNow that you are (hopefully) convinced to use GIFs effectively for emails, you must be wondering how to add one? Embedding GIF is easier than you think. An enticing offer is made in the example below with animated macaroons! With a GIF, a product can appear more humane, increasing its appeal.įor instance, when subscribers experience the product recommendations in a certain way, it becomes more appealing, showing their features or benefits. But even then, you need to sell it the right way. Products are the solutions that consumers are looking for. Product advertising is not as simple as some might think. The compelling email copy is worth clicking on, and viola! They hit the CTA without any hesitation. Adding GIFs in emails is a proven way to improve the ROI by speeding up the sales funnel. As an email marketer, you are familiar with creating personalized emails. Want to know why? Dell embedded a GIF showing the product (the convertible laptop) displaying a rotating screen. In 2014, a study revealed that their Convertible Ultrabook email campaign was a huge success with the highest click-through rates. Higher ROIĭell is a popular name in the IT industry. Consider the following benefits you can utilize by embedding a GIF in an email. ![]()
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