![]() ![]() “The video becomes a pie that's shared with more people,” he says. Many of them felt as though they deserved to be in the video. By 2018, says Farquor, there were around 2,000 channels with 1 million subscribers each. It became harder and harder to keep everyone happy. “It's a celebration and it's a gift.”īut between 20, as the production values on the Rewind videos grew, the platform continued to inflate and the number of videos increased. “YouTube Rewind is not bringing in money,” he says. Creating a typical video involves “four months of hard work” beginning in the second half of the summer, and an insane amount of calendar coordination, says Farquor. In 2012 the franchise had begun to commission bespoke performances and the videos acquired the aesthetic with which viewers are familiar today. The power of YouTubers was still comparatively limited - they needed YouTube more than YouTube needed them - so the company was not beholden to any of the creators or their armies of fans. At this point, the videos were still mercifully short. “You look back at the beginning of YouTube Rewind and it was much easier, especially for someone in the US, to recognize every single person that was in the video,” says Farquor. In the following years, and until 2017, the percentage of likes on Rewind videos never fell below 87 percent and reached a peak of 95 percent. But this was a blip, probably attributable to the polarizing success of Black and her baffling song, "Friday," the undisputed viral sensation of 2011. The following year, when Rewind was presented by Rebecca Black, the video's dislikes (92,000) were threatening to outnumber its likes (125,000). “They should've kept it this way,” reads the top comment. ![]() The first video, only 85 seconds long, is a fast-paced recap of the 10 most popular videos on the site that year, which include an OK Go music video and an Old Spice advert. ![]() There had been one every year since 2010, always produced by YouTube and a digital content studio called Portal A Interactive. The producer, whom we'll call Andre Farquor, says that whenever a YouTube Rewind video was released, it almost felt like Christmas to him. With well over 18 million dislikes at the time of writing, YouTube's 2018 Rewind is in a league of its own, 5 million ahead of its closest rival, the trailer for a Disney+ Indian road drama film called Sadak 2, which has admittedly had far less time to become unpopular, having been uploaded in August 2020.īut why did an innocuous video about the online highlights of 2018 become so profoundly loathed in the first place? Until the release of YouTube Rewind, the most disliked video in the world was the music video for Justin Bieber's song " Baby," which has attracted 11 million thumbs down. For this piece I spoke to a producer who worked on the video (who preferred to use a pseudonym) about how the video became so hated. The absence of a Rewind video this year means that we have an excuse to revisit YouTube Rewind 2018, literally the most unpopular YouTube video of all time. (There are many who think that YouTube should go further and quietly put the franchise out of its misery, but that's another conversation.) “It doesn't feel right,” the company said in a statement that correctly judged the public mood. The video featured a handful of prominent YouTubers, but kicked off with Hollywood star Will Smith, with many claiming that it was "awkward".After a year that could only be described as the worst year since we started having years, the unthinkable has happened: YouTube has decided that it is not going to release a video highlighting all of the wonderful things that happened over the last 365 days. The 2018 Rewind video received overwhelmingly negative feedback with 17 million dislikes dwarfing its 2.6 million thumbs up. Last year he was involved in a high-profile online battle with Indian music channel T-Series in the race for 100 million subscribers. PewDiePie, whose real name is Felix Kjellberg, was not included in the 2017 edition due to promoting anti-Semitic content and the use of racial slurs. It also has not shied away from featuring controversial creators like David Dobrik and Swedish star PewDiePie, who made an appearance on the list for the first time in two years as the most viewed creator of the year. This year's video counts down the most liked or viewed videos of the year into categories such as most liked creator, music, beauty videos and breakout stars, including 44-year-old retired Pakistani cricket superstar Shoaib Akhtar. ![]()
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